Music Business Course
Course content 13 weeks plus Tutorials and Assessment Total 16 weeks
QUALIFICATION STRUCTURE
Preparation for Enterprise
Unit 01 – Supply chain and revenue streams within a music business enterprise
Introducing the music industry supply chain, its key revenue streams and income generated by intellectual property rights, music business services and live music promotions
The artist – recording and compositions
The service sector – management, live, legal, financial
Copyright and rights management – record labels, publishers, collection societies
Revenue streams – evaluating potential income sources
Business structure and types – sole trader, partnerships, limited companies
Unit 02 – Identify commercial opportunities for a music business enterprise
Building a business case for a music enterprise through market research and product development
Internal product and services evaluation
The external marketplace for music business enterprise
Competition analysis
Business case – gap analysis and demand for product and services
Unit 03 – Establish a route to market for a music business enterprise
Identifying different routes to market including distribution, retail, manufacturing and merchandising
Retail and distribution for recorded music – physical and digital
Merchandising – deals, distribution and retail
DIY – self release, registration process and product management
Business to Business – licensing, brand association and new markets
Agreements – Retail, distribution, multiple rights, 360⁰ (full business) licensing deals
Unit 04 – Source finance and investment for music business enterprise
Investigating different forms of business funding and investment, including presenting a music industry investment proposal
Public and private funding sources for music enterprise
Investment and business development partnerships
Developing a pitch for a music enterprise
Business development and exit strategy
Music Business Models
Unit 05 – The role of the artist manager
The responsibilities of artist managers within the music industry and their role within the supply chain
Key roles and responsibilities of an artist manager
Working with suppliers – legal, PR, tour managers
Building and co-ordinating a team
Marketing and promoting an artist
Unit 06 – Artist management companies in the music industry
Business models for artist managers and the legal framework of management agreements and contracts
Management companies in the music industry – comparative with sole traders
Developing routes to market for artists – product release, merchandising
Revenue streams and business models– commission, rights ownership, partnerships
Management agreements – Term, territory , commission , royalties
Unit 07 – Live music promotion and events
An overview of live music business and promoting live shows as a music enterprise
Live music supply chain – promoters, agents, tour managers
Financial considerations – costing an event / tour support
Marketing and promoting live music – planning and budgeting
Event production – stage plans , technical requirements
Legal – contracts and agreements
Unit 08 – Record label infrastructure and revenue streams
How music businesses can generate income from recorded music, examining established structures and new opportunities
Market overview
Unit 09 – The music publishing business
How publishing companies are structured and revenue streams available to publishers and/or writers
Market overview – the publishing industry
Key departments and functions within a publishing company
Record company models and agreements – contracts and revenue
Self publishing – options and alternatives
Setting up a publishing company – incorporation and planning
Unit 10 – Music licensing and synchronisations
Overview of music licensing and synchronisation strategies for placing music and generating income for songs, recordings and music copyrights
Music synchronisation and licensing market overview
Key markets for licensed music – Film, TV, advertising, games and trailers
Income streams and revenue from licensed music
Working with agents and music supervisors
Licensing agreements and contracts
Business development and marketing
Unit 11 – Digital music business models
Digital business models for the music industry, new technologies, platforms and revenue streams
Introduction to digital music
Digital business models and revenue streams
Digital distribution services and partnerships
Direct to consumer retail platforms
Customer relationship management (CRM) tools
Unit 12 – Digital media and marketing for music business enterprise
Evaluating key channels for marketing music using digital media and developing a strategy that can be applied to a music business enterprise
Developing a strategic plan for digital – objectives, segmentation, target markets
Platforms – using social networks and social media effectively
Online advertising – paid for targeted marketing
Direct to fan marketing – CRM techniques and management
Interpreting analytics and campaign metrics
13 – Strategic marketing for a music business enterprise
Finalising a business development strategy and marketing plan for a product release or campaign
Branding and communications – marketing assets
Setting SMART targets for music marketing
Identifying a marketing mix for a music enterprise
Developing a prioritised music marketing timeline
Campaign evaluation – measuring success
Learning is supported by three (3) tutorial days
1) After first module (preparation for enterprise)
2) After final module (business development and marketing)
3) Final assessment day , portfolio and presentations
TOTAL 16 TEACHING DAYS
Awarding Body: NCFE Qualification Spec Find out more….
