Learn the Music Business in Glasgow
January 31st to February 2nd 2018
Introducing Music Business School ‘Shorts’ – a series of 3 day courses covering the essentials of the music business.
Our first MBS Short course takes place at the offices of the Scottish Music Industry Association in Glasgow on January 31st, February 1st and February 2nd 2018.
This three day course covers a range of topics and equips you with the broad overview that all music business practitioners must have today.
Read on to discover the content we are covering, or click “book now” to secure your ticket now.
Day One - Current Trends in Media & Technology - January 31st
Identifying new trends in media including Spotify, Social Media, YouTube, and new models of press and PR - click here to see full overview for day one.
Day Two - New Deals for Music - February 1st
Music deals are constantly evolving – learn how label services deals work, as well as licensing, distribution and contracts - click here to see a full overview for day two.
Day Three - The Band as a Business - February 2nd
The how, why and when of establishing yourself as a business and accessing funding to grow your music career - click here to see a full overview for day three.
All Music Business School courses and modules benefit from a wide range of experience guest speakers. Check back soon for a list of speakers contributing to our Glasgow course.
Day One – January 31st
Day one of Music Business School Glasgow includes:
Spotify Master Class – learn how Spotify works, including playlisting, profile pages and Spotify for Artists Analytics
Digital & Social Media – craft your social media strategy, with an overview of key platforms, and how you can tie everything together into a coherent digital strategy.
Radio & Playlist Plugging – radio is far from dead! Learn how to pitch to radio, and also the importance of targeting key playlists across streaming services.
Press & PR – learn how to craft press releases, pitch to media, and build relationships with bloggers and journlists.
Video, YouTube & Content ID – YouTube is a key platform in the music landscape, and Content ID helps artists monetise music and control their copyright.
BBC Introducing – the BBC’s Introducing platform plays a key part in accelerating the development and visibility of artists in the UK – learn how it works and what BBC Introducing can do to help emerging artists.
Day Two – February 1st
Contracts – contracts play a fundamental part in the music business. Learn how to read a contract, what to look for – and when to get a lawyer involved!
Label Services – the “new music business” is increasingly based around label services deals rather than traditional record label deals. Learn what label services means, and what you should be asking for.
Digital Distribution & Self Releasing – over the past decade the barriers to entry to release music have become much lower. Understand how digital distribution works, the deals on offer, and what distributors do – and don’t – do at different levels.
Ticketing & Merch – Direct to Fan is generating significant revenue for many artists – driven by ticket and merch sales. Learn from leading Direct to Fan companies about how to sell direct, and how this fits into your overall artist business.
Licensing & Current Deals – the world of licensing is complex, and having a clear understand of how this critical part of the music business works is key to discovering opportunities. Learn from leading practitioners, and get to grips with licensing and the deals landscape.
Synch & Copyright – One of the growing revenue streams in music, synch – the use of music in TV, film, advertising and now gaming – is a specialised practice. Learn how to make yourself “synch-ready”, the opportunities out there, and what sort of money you can make when your music is used.
Finding new revenue streams – the music industry is constantly evolving, and new revenue streams are developing all the time. Get an overview of new platforms, new technology, and future potential.
Day Three – February 2nd
Setting yourself up as a business – while music might seem glamorous, having a solid business structure in place is the thing that separates professionals from amateurs. Whether you’re dealing with bandmates, looking for management, or raising money from funders, having a clearly defined business structure in place – and a business plan to match – is critically important. Learn how to make your music into a business, legal structures to protect yourself, and how to get to grips with the admin involved in running a music-based business.
Identifying key revenue streams – in any business understanding where your money is going to come from is paramount. The music industry is complex, and identifying key revenue streams for your specific music business means you can focus on what matters, and ignore distractions. Learning the music landscape and identifying key revenue streams early on means you don’t waste time – and money – pursuing things that won’t benefit you.
How Brexit may affecting touring artists & their IP – Britain’s impending exit from the European Union may have wide ranging impacts on artists, music businesses and intellectual property. Whether you’re touring, looking for sync opportunities, or otherwise exporting music from the UK, understanding the potential impacts of Brexit mean you can prepare and plan – and potentially identify profitable opportunities to build your music business in a new climate.
Funding opportunities – there are a wide range of funding organisations in Scotland and the UK. This module focuses on identifying funding at critical points in your career, and understanding how to present yourself in an appropriate way to funders, as well as knowing what funding can and cannot be used for.
Day three wraps up with a Funding Panel comprising representatives of
BPI, PRS Foundation, Help Musicians UK, and Pledge Music. Attendees from the course will have the opportunity to pitch these funders and gain valuable feedback on their ideas – as well as potentially securing funding for their onward plans.
Help Musicians UK is offering an exclusive discount for this event if you sign up before the end of December. If you’ve been given a code for discounted tickets by HMUK please click “Enter Promotional Code” to redeem the offer.
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